There is a lot of negative press today around protein supplementation – some of which we wholeheartedly agree with and is the reason The Power of ME was created.
We agree with Professor Graeme Close from John Moores University when he says,
"Some of the advertising by some of these companies is wrong and immoral. You will see some ridiculous claims that you can move from out of shape and overweight in four weeks by taking a pill."
We have always been clear in our beliefs that there are no quick fixes and that our products exist to supplement and healthy diet and active lifestyle.
The article goes on to say that most dieticians say active people require between 1.2 - 1.5 grams per kilogram of body weight.
That means someone who weighs 80kg would aim for 100 to 120 grams to meet their daily requirement.
Taking protein supplements at the right time of the day is also vital, according to dieticians.
Keeping your levels of intake relatively constant, rather than additional shakes after meals is more effective and where many go wrong, they say.
This is because the body can only process between 20 and 30g of protein per hour, with the rest being passed as waste.
That is why we developed our whey protein products to provide a high quality, convenient source of protein with the correct recommended dosage to support your diet and active lifestyle.
Our whey protein is naturally produced from grass-fed cow's milk, is a rich source of the body's 9 essential amino acids and is efficiently digested, making it one of the most nutritious protein sources available.
You can read the full article here: http://www.bbc.co.uk/newsbeat/article/38555693/protein-supplement-advert-claims-wrong-and-immoral
A more in-depth study on the protein and BCCA requirements for athletes can be read here.